Filed under:
Car Buying,
Mercedes-Benz
What's Happening To This Once-Exclusive Segment?
These days, luxury makers seem to have an adversity to white space.
What comes before "A"? That's the problem
Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that's
currently being referred to as the X-Class.
It's been three decades since the German maker first introduced - after much internal debate - the original "Baby Benz," the line that became today's
C-Class. It's more recently added downsized
B- and
A-Class lines, as well, the X- expected to be even smaller. And that's on top of all the other new models that have rapidly fleshed out the Teutonic marque's lineup, from the
G to the
GLK, not to mention
CLS,
CLA (above) and
SLK.
It's an alphanumeric soup, and Mercedes isn't alone, as a quick perusal of the
BMW and
Audi lineups - never mind the expanding mix at
Cadillac,
Lincoln,
Lexus and
Jaguar - reveals. These days, luxury makers seem to have an adversity to white space. They're struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing.
Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.
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Redefining luxury originally appeared on
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Opinion: Redefining luxury
