Filed under:
Car Buying,
Sedan,
Hyundai,
Luxury
Automotive News reports
Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help spread those practices to the 320 dealerships currently authorized to sell the
Equus. All told, Hyundai has some 800 dealers in the US.
The move comes ahead of the launch of the second-generation
Genesis and Equus. Both sedans are slated to hit showrooms by early next year. The Genesis debuted in 2008 with the
Genesis Coupe following along in 2009, while the Equus first landed on US shores in 2011.
Hyundai refining dealer strategy for premium models originally appeared on
Autoblog on Tue, 26 Mar 2013 13:30:00 EST. Please see our
terms for use of feeds.
Permalink |
Email this |
Comments
More...
Report: Hyundai refining dealer strategy for premium models
