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The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what
General Motors appears to be betting on, at least. Just check out Buick's first television spot for its
2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on
ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby
Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like
Jurassic Park,
Ted, and the
Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed,
our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial
below and judge for yourself.
Continue reading First 2013 Buick Encore TV ad features... dinosaurs
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Video: First 2013 Buick Encore TV ad features... dinosaurs
