Filed under:
Sedan,
Marketing/Advertising,
Videos,
Lincoln,
Luxury
For its second
Super Bowl commercial,
Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of
the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013
MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot
below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column:
Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.
Continue reading Lincoln's second, more traditional, Super Bowl commercial
Lincoln's second, more traditional, Super Bowl commercial originally appeared on
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Video: Lincoln's second, more traditional, Super Bowl commercial
