Filed under:
Sedan,
Marketing/Advertising,
Ford,
Design/Style
Liu Bolin, the world-renowned Chinese artist famous for painting himself to camouflage into the background of an image, has teamed up with
Ford for its latest advertisement for the
2013 Ford Fusion. The print ads aim to highlight how the styling of the new Fusion makes other midsize sedan "disappear." (The obvious joke here would be, "Does it really take this much work to make the
Toyota Camry look invisible?"). The easy way out for the Blue Oval would've been to turn to computer programmers to work their magic, but instead, Ford opted to turn to the master illusionist.
Bolin worked with
Ford to take Fusion rivals like the
Volkswagen Passat, Camry and
Honda Accord (and, for some reason, an
Audi A4) and paint them to blend into various backgrounds right down to the landscaping, buildings and sidewalks. Ford has thoughtfully provided us with a time lapse video from a few different angles, but there's no telling how long each shot actually took to create in real time.
You'll probably start seeing these print ads showing up in magazines pretty soon, but you can see a making-of video
below and then check out one of the campaign's first print ads below.
Continue reading Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in
Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in originally appeared on
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Video: Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in
