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It's been a couple of years since
Chrysler first kicked off its popular "
Imported from Detroit" tagline, but the automaker's hometown rally cry is about to make the move from advertising to special-edition models. According to
The Detroit News, Chrysler will introduce the
Chrysler 300 Motown and
Chrysler 200 8 Mile special editions
confirming our previous report, and these new models are only two of 66 new models expected out by 2014 that Chrysler previewed to its dealers recently.
The article states that the new 200 package will mark 10 years since Eminem's
8 Mile movie first hit the big screen, and while there are sure to be many jokes about a special-edition car named after the city's historic yet poverty-lined road, it is one of many "buzz packages" that Chrysler hopes will continue its upward sales trend. With filming already complete for the 300 Motown commercial, it is likely that this will be the next buzz car we will see from Chrysler, as it will coincide with the new Broadway show called
Motown: The Musical opening next spring. The
300C John Varvatos and 300 Glacier are new additions for Chrysler as well and special edition packages are also planned for the
Ram 1500 and
Dodge Dart.
Scroll down to see Chrysler's original "Imported from Detroit" ad with Eminem's
Lose Yourself which received plenty of buzz when it aired during Super Bowl XLV in 2011.
Continue reading Chrysler readying 200 8 Mile, 300 Motown special edition models [w/video]
Chrysler readying 200 8 Mile, 300 Motown special edition models [w/video] originally appeared on
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Report: Chrysler readying 200 8 Mile, 300 Motown special edition models [w/video]
