In his June 2016 column, my esteemed and always insightful colleague Jamie Kitman, while opining about what he sees as the curious product strategy of Fiat Chrysler Automobiles, asked, “What happens when every yahoo who ever wanted a four-door Wrangler either has one or soon will?” Yahoo? Now, I’ve been called a few names in...
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Wrangler Genes appeared first on
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Wrangler Genes
