Volkswagen Group’s mother brand began losing luster, character, and desirability long before its diesel disaster. Dictatorial cutline fetishists led to anonymous designs, Wolfsburg decision-makers overlooked the digital mindset supported elsewhere in the industry, and VW’s cold and technocratic brand image, cultivated by nuts-and-bolts leadership, flopped in the marketplace. Emotion took a back seat, and innovation...
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Volkswagen Has 7 EVs Up Its Sleeve appeared first on
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Volkswagen Has 7 EVs Up Its Sleeve
