Two years after Harald Wester presented a vague yet ambitious product assault for Alfa Romeo and Maserati at Fiat Chrysler’s daylong press conference on its five-year plan, CEO Sergio Marchionne replaced him as chief of those two brands with Reid Bigland. Bigland, who adds the Italian marques to his titles, already is U.S. sales chief...
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The Window for Alfa Romeo’s Renaissance Has Closed appeared first on
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