Filed under:
Truck,
Marketing/Advertising,
Ram
After a rather successful foray with a Red Wings edition of the
Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with
Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."
Check out some of the marketing materials for the 2012 Ram 1500 Red Wings Edition in our attached gallery and let us know which teams/cities you think would pair well in Comments.
Continue reading Ram may build more trucks with sports team tie-ins
Ram may build more trucks with sports team tie-ins originally appeared on
Autoblog on Thu, 04 Apr 2013 15:44:00 EST. Please see our
terms for use of feeds.
Permalink |
Email this |
Comments
More...
Report: Ram may build more trucks with sports team tie-ins
