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Volkswagen,
Celebrities
Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of
Volkswagen is one of redemption.
Dubbed
Sunny Side, this web-spot is VW's warmup of sorts for what promises to be
another blockbuster year in the world of
Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of
Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary
1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot
below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.
Continue reading VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption
VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption originally appeared on
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Video: VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemptio
