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Old 02-05-2020, 05:27 PM   #1
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Default Ferrari Suing Charity for Control of “Purosangue” Name Isn’t a Great Look

Ferrari coming out with its first-ever SUV is a big deal, but there’s been a slight hiccup: The Purosangue name that the Italian automaker wants to use, which translates to “pureblood” or “thoroughbred,” isn’t available. The Purosangue Foundation, a European anti-doping charity, owns the trademark. So, naturally, Ferrari is thoroughly suing that charity for its...
The post Ferrari Suing Charity for Control of “Purosangue” Name Isn’t a Great Look appeared first on Automobile Magazine.


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