Filed under:
Car Buying,
Hybrid,
Hatchback,
Toyota
2012 was a good year for the
Toyota Prius line, the hybrid that started it all moving 236,659 units, being the
best-selling model in California for the year and the
Prius C (pictured) being deemed the
most reliable car of 2012 by
Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in
Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the
double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as
hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and
Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.
Toyota Prius line may not reach 2013 sales target originally appeared on
Autoblog on Mon, 22 Apr 2013 14:15:00 EST. Please see our
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