Visit an ultra-luxury brand’s showroom, and you’ll find the espresso machine is always on, the sales representative likely knows your social media profile, and a complementary bouquet—with blooms to match your new car’s paintwork—is going home with you at delivery time. Yes, mass-market brands emphasize customer service, but retailers of the world’s most prestigious marques […]
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Your Car, Sir: How Ultra-High-End Car Buying Is Different
