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Originally Posted by 94cobra69ss396
I thought that they were only after people who were selling unlicenced merchandise. We would not be selling anything therefore we wouldn't be violating the copyright. Enkeivette, this is your field can you confirm?
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In the field of IP, if you display a trademarked image, you as the licensee, or sublicensee (having bought a shirt, hat, etc.) will have paid for the right to use licensor's trademark. The fact we aren't selling a product is irrelevant to them. We would be publicly displaying their trademark without having licensed the use of the trademark.
Here's what most likely would happen. We could use it, potentially for a long period of time. Then eventually Ford Legal somehow finds out. Their most likely first course of action would simply be to send a cease and desist order, which means remove the trademark. Even I (and I'm super strict about this stuff) wouldn't expect to be sued for any monetary compensation since as you stated, it is not our intent to profit directly from the sale of merchandise using their trademark. It's just that ultimately, that it isn't what makes it legal or illegal.