Quote:
Originally Posted by fiveohwblow
And they keep performing better and better. What truly confuses me, all jokes aside, is why? Their target demographic is clearly defined. 60+% purchase them above the age 50, and I know from experience there are 50+ yo's at the track but not nearly as much. It's few and far between.
As a marketing major I get that you must continue to improve and move forward or you are willing to take a step back. I get that. But why focus on making it faster when a vast majority do not push it to the limits? Why not spend budget on better materials for the interior? No one questions they perform, not even spiteful magazines, but the first thing they bag on is calling it plastic fantastic. I could stand behind the car so much more than I do if they made it a well rounded and complete car. I get that it's my opinion, but why? Why not step up the game where you are constantly hounded?
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It's perceived value and subjective marginal utility. Reality has nothing to do with anything.
Secondly, while I haven't seen it, the interior is supposedly much nicer . . . finally. The market has responded if for no other reason than there just isn't any choice anymore. The interiors in even just basic cars is getting pretty decent. It wouldn't be well tolerated anymore.