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Green,
BMW,
Mercedes-Benz,
Tesla,
Electric,
Luxury,
Performance
BMW's new chief executive urged employees to embrace change and to find innovative ways to help the Bavarian carmaker overtake rival Mercedes at a time when demand for luxury cars is waning. Oliver Zipse addressed staff in an internal email a day after his predecessor Harald Krueger stepped down. BMW has lost ground to Mercedes-Benz producer Daimler in the past five years and seen rivals such as Tesla jump ahead in electric car sales.
Continue reading BMW's new CEO urges staff to narrow the gap with Mercedes
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