Simple thing. Anyone remember the Japanese maker Datsun? The guys that changed the name to Nissan after the flood of Datsun cars that would literally rust while you watched? Datsun didn't go away, they just changed the name.
The biggest problem I see is the government ALLOWING the foreign car makers to undercut the big 3. All in the name of competition. How many GM cars do you see in other countries? Not very many. It's too expensive to import them and then too expensive to maintain. IF they will cut them a deal to pass their emissions or fuel requirements.
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