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Marketing/Advertising,
Videos,
Jeep,
TV/Movies
Chrysler has done a pretty good job as of late turning its television commercials into
pep talks or
rallying cries, but for its first ad for the
2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie
Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled
Chip Away, focuses more on the attention to detail that
Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious
$47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling
below.
Continue reading Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog
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