Quote:
Originally Posted by fiveohwblow
And they keep performing better and better. What truly confuses me, all jokes aside, is why? Their target demographic is clearly defined. 60+% purchase them above the age 50, and I know from experience there are 50+ yo's at the track but not nearly as much. It's few and far between.
As a marketing major I get that you must continue to improve and move forward or you are willing to take a step back. I get that. But why focus on making it faster when a vast majority do not push it to the limits? Why not spend budget on better materials for the interior? No one questions they perform, not even spiteful magazines, but the first thing they bag on is calling it plastic fantastic. I could stand behind the car so much more than I do if they made it a well rounded and complete car. I get that it's my opinion, but why? Why not step up the game where you are constantly hounded?
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Because the old slow driving men buy them because they are the best, not because they intend to use them.
Its like someone who buys a 32 gig phone who has 7 songs on their iTunes. They have the money so they want the best, even though theyll never push its capability. But if it wasnt the best, they wouldnt buy it.
GM doesnt give a flying fuck how the cars will be driven, they care about the reviews it will get, so they can sell more of them.