PSA Revs up DS Premium Brand
 

Originally launched as a Citroën sub-brand in 2010 and made a stand-alone vehicle line by Carlos Tavares in 2014, PSA’s Audi-wannabe DS brand still is a bit of a non-event. The funky DS3 is doing alright, but the bland DS4 has flopped big time and the daring-but-flawed DS5 remains a pretty wallflower. Add to this...
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