Video: Anti-DUI campaign puts the fear of god into drunk drivers in India
 

Filed under: Etc., Marketing/Advertising, Safety, Videos, India


The Hindu religion is said to have something like 330 million deities - that's nearly as many gods as there are residents in the United States. Another startling number is the amount of road fatalities in India attributed to drunk driving: 70 percent.

Combining the former with the latter, a restaurant called Zara in Chennai worked with an ad agency to heighten awareness of leaving the bar after several too many and promote a designated driver service. When patrons got their cars back from the valet, they discovered someone else along for the ride - and in a country as sensitive to supernatural encounters as India, it was apparently the last god these motorists wanted to meet. Check out the video below - it's worth a watch.Continue reading Anti-DUI campaign puts the fear of god into drunk drivers in India
Anti-DUI campaign puts the fear of god into drunk drivers in India originally appeared on Autoblog on Tue, 19 Feb 2013 19:14:00 EST. Please see our terms for use of feeds.


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