Originally Posted by fiveohwblow (Post 109717)

And they keep performing better and better. What truly confuses me, all jokes aside, is why? Their target demographic is clearly defined. 60+% purchase them above the age 50, and I know from experience there are 50+ yo's at the track but not nearly as much. It's few and far between.

As a marketing major I get that you must continue to improve and move forward or you are willing to take a step back. I get that. But why focus on making it faster when a vast majority do not push it to the limits? Why not spend budget on better materials for the interior? No one questions they perform, not even spiteful magazines, but the first thing they bag on is calling it plastic fantastic. I could stand behind the car so much more than I do if they made it a well rounded and complete car. I get that it's my opinion, but why? Why not step up the game where you are constantly hounded?

Originally Posted by Vettezuki (Post 109726)

It's perceived value and subjective marginal utility. Reality has nothing to do with anything.

Secondly, while I haven't seen it, the interior is supposedly much nicer . . . finally. The market has responded if for no other reason than there just isn't any choice anymore. The interiors in even just basic cars is getting pretty decent. It wouldn't be well tolerated anymore.

Originally Posted by Shaolin Crane (Post 109727)

Interior in my fox is a fucking joke. I'll take vette interior over mustang interior any day.

Originally Posted by fiveohwblow (Post 109720)

I hear this often, and I just might be alone in this category. But I don't like to buy my speed always as any car can be made to perform, but not any car can be remodeled.

Originally Posted by Vettezuki (Post 109731)

Most cars can be made faster with engine work (swap if nothing else), but there are more serious platform limitations to total performance that almost no amount of money can solve. The basic Vette platform has been getting significantly better each generation from the begging and the C7 is no different. Throw in an engine that pushes the limits of what anyone thought was even possible just a few years ago and its stunning, especially at the price points they're at. And they still have a great margin. While they only sell about 30k units per year, it's always been a great profit center for GM.

Originally Posted by fiveohwblow (Post 109733)

I completely agree. Even if I don't like them personally I have bough (limited I know) maturity to admit they are a solid performer. This brings us in a circle to their target demographic though. Why do old men purchas this, and rarely if ever use it?