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09-18-2017, 02:50 PM
BMW isn’t intimidated by the Mercedes-AMG Project One and its $2.7 million price tag. Frank van Meel, boss of BMW M, says his brand won’t introduce an ultra-expensive halo car, or even a bespoke car rivaling the Mercedes-AMG GT. M will stick to offering a fleet of high-performance vehicles based on mainstream BMWs. According to...
The post BMW M Doesn’t Need a Halo Car, Says Brand Boss (http://www.automobilemag.com/news/bmw-m-doesnt-need-halo-car-says-ceo/) appeared first on Automobile Magazine (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/bmw-m-doesnt-need-halo-car-says-ceo/)
The post BMW M Doesn’t Need a Halo Car, Says Brand Boss (http://www.automobilemag.com/news/bmw-m-doesnt-need-halo-car-says-ceo/) appeared first on Automobile Magazine (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/bmw-m-doesnt-need-halo-car-says-ceo/)