Three Shades of Green: Bringing Some Clarity to the Three Honda Clarity Models

[RSS Reader]

Marketers know it as the paradox of choice: When presented with too many alternatives, consumers may get stuck analyzing which product is best—and perhaps choose none at all. Will green-car shoppers get caught in such a quagmire with the Honda Clarity lineup? With all three—the Honda Clarity fuel cell, the Clarity plug-in hybrid, and the […]

More... (http://feedproxy.google.com/~r/caranddriver/blog/~3/vgqhSYctl3o/)