Mercedes and BMW Admit They Have Too Many Models, But the Solution Is a Bummer

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In recent years, premium automakers have run out of niches to expand into and have turned instead to what should be regarded as microscopic sub-niches. (How else to explain the BMW 4-series Gran Coupe, the Mercedes-Benz GLC coupe, or the Range Rover Evoque convertible?) But now both BMW and Mercedes-Benz have admitted that they are […]

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