What It’s Like to Buy Your First Rolls-Royce

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Last August in Las Vegas, Rolls-Royce head of communications Richard Carter explained to me how important the Black Badge program would be for one of England’s oldest automakers. “It’s what we’ve got to do,” Carter said, noting that the ego-driven men buying Black Badges wanted “a youthful, expressive Rolls-Royce with boldness befitting of their lifestyle.”...
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