RSS Reader
04-30-2016, 02:30 PM
Acura is only as young as its buyers. The brand is celebrating its 30th birthday with a new marketing campaign—and by touting its leadership in Millennial sales. Acura says it captures the greatest rate of buyers aged 18-34 than any other luxury car brand, citing data from IHS Automotive. The RDX leads its segment among...
The post Acura Celebrates 30th Birthday, Brags It’s No. 1 Luxury Brand with Millennials (http://www.automobilemag.com/news/acura-celebrates-30th-birthday-brags-no-1-luxury-brand-millennials/) appeared first on Automobile (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/acura-celebrates-30th-birthday-brags-no-1-luxury-brand-millennials/)
The post Acura Celebrates 30th Birthday, Brags It’s No. 1 Luxury Brand with Millennials (http://www.automobilemag.com/news/acura-celebrates-30th-birthday-brags-no-1-luxury-brand-millennials/) appeared first on Automobile (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/acura-celebrates-30th-birthday-brags-no-1-luxury-brand-millennials/)