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03-13-2016, 10:06 AM
Under the provocative headline “VW Toys With Giving Up the U.S. Mass Market,” Bloomberg reports that global brand chief Herbert Diess told dealers at the Detroit auto show that VW should stop trying to compete with Toyota and Honda and “focus on higher-end models.” The problem with the story—or perhaps the problem was with Diess’...
The post Back to Volkswagen’s Future: Giving Up on the Mass Market? (http://www.automobilemag.com/news/back-to-volkswagens-future-giving-up-on-the-mass-market/) appeared first on Automobile (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/back-to-volkswagens-future-giving-up-on-the-mass-market/)
The post Back to Volkswagen’s Future: Giving Up on the Mass Market? (http://www.automobilemag.com/news/back-to-volkswagens-future-giving-up-on-the-mass-market/) appeared first on Automobile (http://www.automobilemag.com).
More... (http://www.automobilemag.com/news/back-to-volkswagens-future-giving-up-on-the-mass-market/)