Why Kia doesn't need a premium brand

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Filed under: Hyundai (http://www.autoblog.com/category/hyundai/), Kia (http://www.autoblog.com/category/kia/), Luxury (http://www.autoblog.com/category/luxury/)
http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fo.aolcdn.com%2Fhss%2Fstorage%2Fmidas% 2F4e2899d8c8bd3cfaf695138347d08f48%2F203078348%2F2 016_Kia_Sorento_SXL_03.jpgThe love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.Continue reading Why Kia doesn't need a premium brand (http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/)
Why Kia doesn't need a premium brand (http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/) originally appeared on Autoblog (http://www.autoblog.com) on Sat, 05 Dec 2015 15:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).


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