French Flier: Citroën’s DS Brand More Likely for U.S. Than Ever

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We’ve been following a possible U.S.-market launch of PSA Peugeot Citroën’s upmarket DS brand since late last year. Today, such a launch is more probable than ever, as we’ve been told by PSA sources that a move into the U.S. market is “necessary” and that it would likely happen within*the next few years. DS is […]

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