RSS Reader
08-07-2015, 07:49 PM
From the August 2015 issue Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge […]
More... (http://feedproxy.google.com/~r/caranddriver/blog/~3/uBX2Cs7ye0I/)
More... (http://feedproxy.google.com/~r/caranddriver/blog/~3/uBX2Cs7ye0I/)