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04-15-2013, 02:49 PM
Filed under: Performance (http://www.autoblog.com/category/sports/), Videos (http://www.autoblog.com/category/videos/), Design/Style (http://www.autoblog.com/category/design-style/), SRT (http://www.autoblog.com/category/srt/)
http://www.blogcdn.com/www.autoblog.com/media/2013/04/srt-color-kitchen-628.jpg (http://www.motorgen.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#continued)
Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT (http://www.autoblog.com/srt/), that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 (http://www.autoblog.com/jeep/grand+cherokee+srt8/) SUV and the Chrysler 300 SRT8 (http://www.autoblog.com/chrysler/300+srt8/) sports sedan, to the wilder Charger SRT8, Challenger SRT8 and Viper (http://www.autoblog.com/srt/viper/). That range requires more than a little breadth, and Jim Parker, Head of Exterior Color at Chrysler (http://www.autoblog.com/chrysler/), recently took the time to sit down for a little video to talk about what goes on in the SRT Color Kitchen.
What start out as computer-generated images move to paint samples from a supplier, which then get sprayed on more complex shapes. From there, SRT may spray a whole car to see how the color looks in the flesh before ever giving the hue the nod for production. You can check out the video below (http://www.motorgen.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#continued) to see how it goes for yourself.Continue reading See how SRT cooks up new paint colors in its 'kitchen' (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/)
See how SRT cooks up new paint colors in its 'kitchen' (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 15 Apr 2013 17:02:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/) | Email this (http://www.autoblog.com/forward/20540073/) | Comments (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#comments)
More... (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/)
http://www.blogcdn.com/www.autoblog.com/media/2013/04/srt-color-kitchen-628.jpg (http://www.motorgen.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#continued)
Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT (http://www.autoblog.com/srt/), that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 (http://www.autoblog.com/jeep/grand+cherokee+srt8/) SUV and the Chrysler 300 SRT8 (http://www.autoblog.com/chrysler/300+srt8/) sports sedan, to the wilder Charger SRT8, Challenger SRT8 and Viper (http://www.autoblog.com/srt/viper/). That range requires more than a little breadth, and Jim Parker, Head of Exterior Color at Chrysler (http://www.autoblog.com/chrysler/), recently took the time to sit down for a little video to talk about what goes on in the SRT Color Kitchen.
What start out as computer-generated images move to paint samples from a supplier, which then get sprayed on more complex shapes. From there, SRT may spray a whole car to see how the color looks in the flesh before ever giving the hue the nod for production. You can check out the video below (http://www.motorgen.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#continued) to see how it goes for yourself.Continue reading See how SRT cooks up new paint colors in its 'kitchen' (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/)
See how SRT cooks up new paint colors in its 'kitchen' (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 15 Apr 2013 17:02:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/) | Email this (http://www.autoblog.com/forward/20540073/) | Comments (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/#comments)
More... (http://www.autoblog.com/2013/04/15/see-how-srt-cooks-up-new-paint-colors-in-its-kitchen/)