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03-29-2013, 05:48 AM
Filed under: Europe (http://www.autoblog.com/category/euro/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Renault (http://www.autoblog.com/category/renault/), Luxury (http://www.autoblog.com/category/luxury/)
http://www.blogcdn.com/www.autoblog.com/media/2013/03/initialeparistrim.jpg (http://www.autocar.co.uk/car-news/industry/renault-rethinks-launch-new-luxury-sub-brand)
Renault (http://www.autoblog.com/category/renault) believes there's enough Alpine (http://www.autoblog.com/tag/alpine) love to restart that brand with its own model (http://www.autoblog.com/2012/12/31/renault-will-have-new-alpine-ready-by-end-of-2015/) almost immediately. The launch of the Initiale Paris luxury brand (http://www.autoblog.com/2012/07/30/renaults-initiale-paris-luxe-brand-to-get-phased-launch/) it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class (http://www.autoblog.com/mercedes/e-class) architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio (http://www.autoblog.com/tag/clio) and Espace (http://www.autoblog.com/tag/espace). More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna (http://autoblog.com/tag/laguna/) Coupe.
Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."Renault's planned luxury sub-brand gets reconsidered (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 29 Mar 2013 08:44:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/) | Email this (http://www.autoblog.com/forward/20518353/) | Comments (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/#comments)
More... (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/)
http://www.blogcdn.com/www.autoblog.com/media/2013/03/initialeparistrim.jpg (http://www.autocar.co.uk/car-news/industry/renault-rethinks-launch-new-luxury-sub-brand)
Renault (http://www.autoblog.com/category/renault) believes there's enough Alpine (http://www.autoblog.com/tag/alpine) love to restart that brand with its own model (http://www.autoblog.com/2012/12/31/renault-will-have-new-alpine-ready-by-end-of-2015/) almost immediately. The launch of the Initiale Paris luxury brand (http://www.autoblog.com/2012/07/30/renaults-initiale-paris-luxe-brand-to-get-phased-launch/) it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class (http://www.autoblog.com/mercedes/e-class) architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio (http://www.autoblog.com/tag/clio) and Espace (http://www.autoblog.com/tag/espace). More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna (http://autoblog.com/tag/laguna/) Coupe.
Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."Renault's planned luxury sub-brand gets reconsidered (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 29 Mar 2013 08:44:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/) | Email this (http://www.autoblog.com/forward/20518353/) | Comments (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/#comments)
More... (http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/)