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03-07-2013, 05:22 PM
Filed under: Convertible (http://www.autoblog.com/category/convertibles/), Performance (http://www.autoblog.com/category/sports/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Jaguar (http://www.autoblog.com/category/jaguar/), Celebrities (http://www.autoblog.com/category/celebrities/), Luxury (http://www.autoblog.com/category/luxury/), TV/Movies (http://www.autoblog.com/category/tv-movies/)
http://www.blogcdn.com/www.autoblog.com/media/2013/03/jaguar-f-type-desire-video-628.jpg (http://www.motorgen.com/2013/03/04/watch-the-trailer-for-jaguars-short-film-staring-the-f-type-and/#continued)

Jaguar (http://www.autoblog.com/jaguar/) continues to think well outside of the box (http://www.autoblog.com/2013/02/15/which-is-hotter-lana-del-rey-or-the-jaguar-f-type/) when it comes to marketing it's new F-Type (http://www.autoblog.com/jaguar/f-type/), now furthering plans for a short film (http://www.autoblog.com/2012/11/30/jaguar-producing-short-film-starring-damian-lewis-from-homel/) which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.

The short video below (http://www.motorgen.com/2013/03/04/watch-the-trailer-for-jaguars-short-film-staring-the-f-type-and/#continued) is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.

Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein (http://www.autoblog.com/2010/09/15/video-bmw-m3-tiger-edition-the-movie/), already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip. Continue reading Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis (http://www.autoblog.com/2013/03/07/watch-the-trailer-for-jaguars-short-film-staring-the-f-type-and/)
Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis (http://www.autoblog.com/2013/03/07/watch-the-trailer-for-jaguars-short-film-staring-the-f-type-and/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 07 Mar 2013 19:30:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).


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