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02-27-2013, 05:40 PM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Chevrolet (http://www.autoblog.com/category/chevrolet/), Misc. Auto Shows (http://www.autoblog.com/category/misc-auto-shows/), Toys/Games (http://www.autoblog.com/category/toys/), Canada (http://www.autoblog.com/category/canada/)
http://www.blogcdn.com/www.autoblog.com/media/2013/02/chevrolet-hot-wheels.jpg (http://motorgen.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#continued)
There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels (http://www.autoblog.com/tag/hot+wheels/) isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro (http://www.autoblog.com/chevrolet/camaro/) models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro (http://www.autoblog.com/2012/10/29/chevy-camaro-hot-wheels-edition-is-the-real-deal-for-sema-debut/), and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada (https://twitter.com/hotwheelscanada) account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below (http://motorgen.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#continued) to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.Continue reading Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/)
Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 27 Feb 2013 19:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/) | Email this (http://www.autoblog.com/forward/20479656/) | Comments (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#comments)
More... (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/)
http://www.blogcdn.com/www.autoblog.com/media/2013/02/chevrolet-hot-wheels.jpg (http://motorgen.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#continued)
There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels (http://www.autoblog.com/tag/hot+wheels/) isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro (http://www.autoblog.com/chevrolet/camaro/) models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro (http://www.autoblog.com/2012/10/29/chevy-camaro-hot-wheels-edition-is-the-real-deal-for-sema-debut/), and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada (https://twitter.com/hotwheelscanada) account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below (http://motorgen.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#continued) to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.Continue reading Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/)
Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 27 Feb 2013 19:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/) | Email this (http://www.autoblog.com/forward/20479656/) | Comments (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/#comments)
More... (http://www.autoblog.com/2013/02/27/hot-wheels-twitter-enabled-vending-machine-coughs-up-free-camar/)