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01-28-2013, 10:03 AM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Crossover (http://www.autoblog.com/category/crossovers-cuvs/), Subaru (http://www.autoblog.com/category/subaru/)
http://www.blogcdn.com/www.autoblog.com/media/2013/01/subaru-puppy-bowl-ad.jpg (http://www.motorgen.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#continued)
There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl (http://www.autoblog.com/tag/super+bowl/) next weekend, but Subaru (http://www.autoblog.com/subaru/) will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester (http://www.autoblog.com/subaru/forester/)that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down (http://www.motorgen.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#continued) to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot (http://www.autoblog.com/2013/01/25/watch-this-doggone-hilarious-vw-golf-ad/) from Volkswagen (http://www.autoblog.com/volkswagen/), too.Continue reading Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/)
Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 28 Jan 2013 10:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/) | Email this (http://www.autoblog.com/forward/20439540/) | Comments (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#comments)
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http://www.blogcdn.com/www.autoblog.com/media/2013/01/subaru-puppy-bowl-ad.jpg (http://www.motorgen.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#continued)
There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl (http://www.autoblog.com/tag/super+bowl/) next weekend, but Subaru (http://www.autoblog.com/subaru/) will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester (http://www.autoblog.com/subaru/forester/)that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down (http://www.motorgen.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#continued) to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot (http://www.autoblog.com/2013/01/25/watch-this-doggone-hilarious-vw-golf-ad/) from Volkswagen (http://www.autoblog.com/volkswagen/), too.Continue reading Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/)
Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 28 Jan 2013 10:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/) | Email this (http://www.autoblog.com/forward/20439540/) | Comments (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/#comments)
More... (http://www.autoblog.com/2013/01/28/subaru-lifts-leg-at-super-bowl-goes-with-puppy-bowl-ads-instead/)