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12-10-2012, 05:54 PM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Sedan (http://www.autoblog.com/category/sedans/), Performance (http://www.autoblog.com/category/sports/), Europe (http://www.autoblog.com/category/euro/), Plants/Manufacturing (http://www.autoblog.com/category/plants-manufacturing/), Maserati (http://www.autoblog.com/category/maserati/), Fiat (http://www.autoblog.com/category/fiat/)
http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-maserati-quattroporte.jpeg (http://www.autoblog.com/photos/2013-maserati-quattroporte/)
Europe's continuing financial woe is forcing automakers to get creative, and while Fiat (http://www.autoblog.com/fiat/) may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati (http://www.autoblog.com/maserati/) brand. Following the debut of a new Quattroporte (http://www.autoblog.com/maserati/quattroporte/) sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler (http://www.autoblog.com/chrysler/) platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne (http://www.autoblog.com/tag/marchionne/) is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW (http://www.autoblog.com/bmw/) and Porsche (http://www.autoblog.com/porsche/) in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante (http://www.autoblog.com/tag/levante/), and a long-promised sub-Quattroporte sedan, called Ghibli (http://www.autoblog.com/tag/ghibli/). The latter will share certain components with the Chrysler 300 (http://www.autoblog.com/chrysler/300/) sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series (http://www.autoblog.com/bmw/5+series/) and Mercedes-Benz E-Class (http://www.autoblog.com/mercedes-benz/e-class/). It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.Maserati looking to book 13,000 sales of new Quattroporte in 2013 (http://www.autoblog.com/2012/12/10/maserati-looking-to-book-13-000-sales-of-new-quattroporte-in-201/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 10 Dec 2012 18:30:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-maserati-quattroporte.jpeg (http://www.autoblog.com/photos/2013-maserati-quattroporte/)
Europe's continuing financial woe is forcing automakers to get creative, and while Fiat (http://www.autoblog.com/fiat/) may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati (http://www.autoblog.com/maserati/) brand. Following the debut of a new Quattroporte (http://www.autoblog.com/maserati/quattroporte/) sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler (http://www.autoblog.com/chrysler/) platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne (http://www.autoblog.com/tag/marchionne/) is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW (http://www.autoblog.com/bmw/) and Porsche (http://www.autoblog.com/porsche/) in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante (http://www.autoblog.com/tag/levante/), and a long-promised sub-Quattroporte sedan, called Ghibli (http://www.autoblog.com/tag/ghibli/). The latter will share certain components with the Chrysler 300 (http://www.autoblog.com/chrysler/300/) sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series (http://www.autoblog.com/bmw/5+series/) and Mercedes-Benz E-Class (http://www.autoblog.com/mercedes-benz/e-class/). It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.Maserati looking to book 13,000 sales of new Quattroporte in 2013 (http://www.autoblog.com/2012/12/10/maserati-looking-to-book-13-000-sales-of-new-quattroporte-in-201/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 10 Dec 2012 18:30:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/12/10/maserati-looking-to-book-13-000-sales-of-new-quattroporte-in-201/) | Email this (http://www.autoblog.com/forward/20398820/) | Comments (http://www.autoblog.com/2012/12/10/maserati-looking-to-book-13-000-sales-of-new-quattroporte-in-201/#comments)
More... (http://www.autoblog.com/2012/12/10/maserati-looking-to-book-13-000-sales-of-new-quattroporte-in-201/)