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10-02-2012, 08:52 AM
Filed under: Europe (http://www.autoblog.com/category/euro/), Volkswagen (http://www.autoblog.com/category/volkswagen/), Design/Style (http://www.autoblog.com/category/design-style/)
http://www.blogcdn.com/www.autoblog.com/media/2012/09/2013-volkswagen-cc-review-628.jpg (http://www.autoblog.com/photos/2013-volkswagen-cc-review/)
Moving forward, we can expect Volkswagen (http://www.autoblog.com/volkswagen) to shift its design language away from anything remotely extravagant. While speaking at the Tokyo launch of the Volkswagen Up! (http://www.autoblog.com/tag/volkswagen up), company global design chief Walter de'Silva (http://www.autoblog.com/tag/walter de silva) said minimalist styling is set to make a resurgence. De'Silva made it clear he believes design is an integral part of resale value, and that the design of models like the Golf (http://www.autoblog.com/volkswagen/golf/) helps solidify his brand's value worldwide. The designer said that while the flashier exteriors of models like the Hyundai Sonata (http://www.autoblog.com/hyundai/sonata), Ford Fusion (http://www.autoblog.com/ford/fusion) and BMW 3 Series (http://www.autoblog.com/bmw/3 series) have been popular in recent years, he believes such looks are already starting to age. Perhaps that's why the redesigned CC (http://www.autoblog.com/volkswagen/cc/) "four-door coupe" shown above seems a bit more traditional than its predecessor.
Volkswagen, meanwhile, offers buyers design security, according to de'Silva. As quoted in Automotive News, the executive says: "People want to understand what they buy. There is a certain security in our design."VW design boss de'Silva says clean and simple design is the new black (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 02 Oct 2012 10:14:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/) | Email this (http://www.autoblog.com/forward/20334651/) | Comments (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/#comments)
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http://www.blogcdn.com/www.autoblog.com/media/2012/09/2013-volkswagen-cc-review-628.jpg (http://www.autoblog.com/photos/2013-volkswagen-cc-review/)
Moving forward, we can expect Volkswagen (http://www.autoblog.com/volkswagen) to shift its design language away from anything remotely extravagant. While speaking at the Tokyo launch of the Volkswagen Up! (http://www.autoblog.com/tag/volkswagen up), company global design chief Walter de'Silva (http://www.autoblog.com/tag/walter de silva) said minimalist styling is set to make a resurgence. De'Silva made it clear he believes design is an integral part of resale value, and that the design of models like the Golf (http://www.autoblog.com/volkswagen/golf/) helps solidify his brand's value worldwide. The designer said that while the flashier exteriors of models like the Hyundai Sonata (http://www.autoblog.com/hyundai/sonata), Ford Fusion (http://www.autoblog.com/ford/fusion) and BMW 3 Series (http://www.autoblog.com/bmw/3 series) have been popular in recent years, he believes such looks are already starting to age. Perhaps that's why the redesigned CC (http://www.autoblog.com/volkswagen/cc/) "four-door coupe" shown above seems a bit more traditional than its predecessor.
Volkswagen, meanwhile, offers buyers design security, according to de'Silva. As quoted in Automotive News, the executive says: "People want to understand what they buy. There is a certain security in our design."VW design boss de'Silva says clean and simple design is the new black (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 02 Oct 2012 10:14:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/) | Email this (http://www.autoblog.com/forward/20334651/) | Comments (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/#comments)
More... (http://www.autoblog.com/2012/10/02/vw-design-boss-desilva-says-clean-and-simple-design-is-the-new/)