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10-06-2020, 10:55 AM
Filed under: Earnings/Financials (https://www.autoblog.com/category/earnings-financials/),Mercedes-Benz (https://www.autoblog.com/mercedes-benz),Luxury (https://www.autoblog.com/category/luxury/)
https://o.aolcdn.com/images/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/https://s.aolcdn.com/os/ab/_cms/2020/10/06105050/2020-10-06T144620Z_1_LYNXMPEG951II_RTROPTP_4_DAIMLER-STRATEGY.jpg.jpg Daimler said on Tuesday it will cut fixed costs, capex and research and development expenditure by more than 20% by 2025 compared with 2019 levels as part of a strategy overhaul to reposition Mercedes-Benz more upmarket as a luxury brand. The company’s ambition is to achieve a double-digit return on sales margin by doubling sales of Maybach branded cars, and ramping up sales of AMG and G-Wagon derivatives of the Mercedes brand, Daimler said. "We will pursue higher portfolio profitabContinue reading Daimler to cut costs by 20%, will focus on going even more upscale (https://www.autoblog.com/2020/10/06/daimler-cost-cutting-mercedes-benz-maybach/)
Daimler to cut costs by 20%, will focus on going even more upscale (https://www.autoblog.com/2020/10/06/daimler-cost-cutting-mercedes-benz-maybach/) originally appeared on Autoblog (https://www.autoblog.com) on Tue, 6 Oct 2020 10:52:00 EDT. Please see our terms for use of feeds (http://motorgen.com/rss-term-of-use/).
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More... (https://www.autoblog.com/2020/10/06/daimler-cost-cutting-mercedes-benz-maybach/)
https://o.aolcdn.com/images/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/https://s.aolcdn.com/os/ab/_cms/2020/10/06105050/2020-10-06T144620Z_1_LYNXMPEG951II_RTROPTP_4_DAIMLER-STRATEGY.jpg.jpg Daimler said on Tuesday it will cut fixed costs, capex and research and development expenditure by more than 20% by 2025 compared with 2019 levels as part of a strategy overhaul to reposition Mercedes-Benz more upmarket as a luxury brand. The company’s ambition is to achieve a double-digit return on sales margin by doubling sales of Maybach branded cars, and ramping up sales of AMG and G-Wagon derivatives of the Mercedes brand, Daimler said. "We will pursue higher portfolio profitabContinue reading Daimler to cut costs by 20%, will focus on going even more upscale (https://www.autoblog.com/2020/10/06/daimler-cost-cutting-mercedes-benz-maybach/)
Daimler to cut costs by 20%, will focus on going even more upscale (https://www.autoblog.com/2020/10/06/daimler-cost-cutting-mercedes-benz-maybach/) originally appeared on Autoblog (https://www.autoblog.com) on Tue, 6 Oct 2020 10:52:00 EDT. Please see our terms for use of feeds (http://motorgen.com/rss-term-of-use/).
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