Ferrari Suing Charity for Control of “Purosangue” Name Isn’t a Great Look

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Ferrari coming out with its first-ever SUV is a big deal, but there’s been a slight hiccup: The Purosangue name that the Italian automaker wants to use, which translates to “pureblood” or “thoroughbred,” isn’t available. The Purosangue Foundation, a European anti-doping charity, owns the trademark. So, naturally, Ferrari is thoroughly suing that charity for its...
The post Ferrari Suing Charity for Control of “Purosangue” Name Isn’t a Great Look (https://www.automobilemag.com/news/ferrari-suing-charity-purosangue-suv-name/) appeared first on Automobile Magazine (https://www.automobilemag.com).


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